The leaders in this ultra-luxury world have a doubly hard job in that they must work with limited finances to create world-beating cars that have to wow some of the toughest customers.
Get it right and the rewards are huge, as shown at Ferrari, Rolls-Royce and increasingly at Bentley and Lamborghini.
Get it wrong and you’ve a tough mountain to climb, but those starting at ravine level such as Lawrence Stroll at Aston Martin and Michael Leiters at McLaren are proving they have the resilience needed.
We celebrate these leaders in the Power List 100, sponsored by Keyloop.
