Launching a premium brand was always going to be a slow burn, not least when the only model for which it was initially known was a Citroën-badged supermini – the DS 3 of old.
Last year, DS boss Béatrice Foucher even admitted that she wasn’t happy with DS’s progress in the UK.
But things appear to be looking up. DS has doubled its sales year to date in the UK. Yes, that still means only 2500 units, but it’s all relative.
