As people struggle with the mounting cost of living crisis, may I respectfully offer some advice to business leaders who are active on social media: now is maybe not the best time to be posting selfies of you living the high life in exotic holiday locations, receiving hospitality at sporting events or showing off your latest company car.
Employees and customers are facing tough times with soaring energy bills and escalating inflation, and alienating them with an insensitive Twitter or Instagram post can damage personal and organisational reputations.
Without naming names, I have become more and more incredulous at just how tone-deaf certain individuals can be (within the automotive industry and beyond) when it comes to documenting their affluent lifestyles for public consumption.
